Agenda

7:45 a.m. Doors open;  Breakfast Service Begins
 

 

8:25 a.m. Welcoming Remarks
 

 

8:30 a.m. PANEL 1: Providing Programming for Multicultural Audiences

 

This session addressed the current challenges presented to networks and providers alike for providing content of interest to Multicultural viewers.

 

 

9:00 a.m. PANEL 2: Attracting Multicultural Audiences

 

This continue the conversation of serving culturally-diverse audience segments. In this session, the panel members share best practices employed by networks and providers for attracting Multicultural subscribers or viewers, and retaining them as loyal fans.

 

 

9:30 a.m. Concluding Remarks

 

*Agenda is subject to change.