7:45 a.m. Doors open;  Breakfast Service Begins


8:25 a.m. Welcoming Remarks


8:30 a.m. PANEL 1: Providing Programming for Multicultural Audiences


This session addressed the current challenges presented to networks and providers alike for providing content of interest to Multicultural viewers.



9:00 a.m. PANEL 2: Attracting Multicultural Audiences


This continue the conversation of serving culturally-diverse audience segments. In this session, the panel members share best practices employed by networks and providers for attracting Multicultural subscribers or viewers, and retaining them as loyal fans.



9:30 a.m. Concluding Remarks


*Agenda is subject to change.